COLLAGE ANIMATION

CATEGORIES

MOTION
ART DIRECTION

PERSONAL PROJECT

Project time
May - Aug 2022

OBJECTIVES
‍
· Provide Information: people need to know how the Jeans industry cause ecological damage, then they will change mindset to support our Earth.
‍
· Bring into action: Encourage people to change their shopping habits.

TARGET AUDIENCE
‍
· This project focuses on young people (from 16 to 25 years old)
‍
· This group of people is strongly influenced by trends. When countless new jeans collections are released, they often feel constantly out of date. Certainly, it encourages them to purchase more.
‍

PROJECT CONCEPT

· By using a wide range of images that convey a meaningful message   overall, I can create a collage and animate it to excite the audience.
‍
· A mixed-media approach based on photos and videos resulted in the   retro feeling.
‍
· Because of using the collage style as the concept, kraft paper and   newspaper will be the best choices for every frame, even used
  for transitions.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

PREVIOUS WORK

COLLAGE ANIMATION

TARGET AUDIENCE‍· This project focuses on young people (from 16 to 25 years old)‍· This group of people is strongly influenced by trends. When countless new jeans collections are released, they often feel constantly out of date. Certainly, it encourages them to purchase more.‍

PROJECT CONCEPT

TARGET AUDIENCE
‍
· This project focuses on young people (from 16 to 25 years old)
‍
· This group of people is strongly influenced by trends. When countless new jeans collections are released, they often feel constantly out of date. Certainly, it encourages them to purchase more.
‍