THE BODY SHOP
ADSVERTISING CAMPAIGN
Team Project - 4 people
My role: Designer - Responsible for the visuals and editing
CATEGORIES
ART DIRECTION
POSTER
PROJECT
BRIEF
Project time
Sept - Oct 2022
The body shop is an innovative beauty company that offers natural, ethical products free from animal testing. With a charitable foundation, the shop supports fair trade and promotes a sustainable lifestyle. The company aims to remain relevant by developing a fresh visual identity that reflects their commitment to environmental preservation and genuine beauty. The brand's advertising campaign highlights the natural elements of their products, emphasizing environmental concerns and promoting a sustainable lifestyle.
KEY
MESSAGE
Our key message is inspired by the spirit of the brand which is a pioneer in promoting the use of ethical and eco-friendly natural products to promote life with a sustainable future.
TARGET
AUDIENCE
· Beauty aficionados and women that have a certain income, seeking an ideal brand.
· Those who are interested in environmental protection and aim for a sustainable life.
· Mainly 18-30-year-old females who are middle
to upper class.
