TEAM PROJECT
Jan - April 2023
CATEGORIES
ART DIRECTION
PRODUCT
ABOUT
“Banning Plastic Bag” is a project related to consumers’ habit of using disposable plastic bags when shopping. The project demonstrates the harmful effects of plastic bags on the natural environment and human health through visual products. The project gives the audience an interesting approach about an uragent issue, so it can raise their awareness and leads to a change in daily routine.
MY ROLE
Designer - Responsible for book content, layouts & visual, design products and photoshoot
TARGET AUDIENCE
Consumers: 20 - 35 years old
People at this age tend to choose to go shopping more than others. They are young and will be the target group with good education and stable income. They have good receptivity and empathy, from which they will raise their awareness and serve as a premise for other target groups.
KEY MESSAGE
“ PLASTIC BAGS KILL US”
The message of the project is related to the context when people use too many plastic bags. This will lead to a negative future where plastic bags will not be biodegradable and they are gradually destroying human health and the environment. The message is intended to warn that people’s habits are killing themselves.
OBJECTIVES
The project shows consumers the serious impact of plastic bags on climate change by reflecting on the habit of using single - use plastic bags in Vietnam. Second, the audience will understand that the cause of the increase in waste from plastic bags comes from their own awareness. The final point is to encourage consumers to start changing their perception, reduce the use of plastic bags and gradually replace them with environmentally friendly products.
MISSION
The project highlights the issue of uncontrollable plastic bag usage, causing increased plastic waste, seeks sympathy from the audience, and motivates them to change their thinking so that they can take concrete actions to improve.
VISION
This project is intended to grow into a project that generating strong reactions, with the potential to change the behaviour of the majority of consumers in the future
