PERSONAL PROJECT
Nov - Dec 2022
CATEGORIES
ART DIRECTION
BRANDING
This brand borns as an integrated public transport system in Hanoi. Hamet includes trains (both sky train and metro), buses, and bikes. It has high-level functions when all types of transportation are connected to each other rather than individually disconnected. This amazing system can handle problems such as congestion, accidents, and environmental pollution.
In the future, metro lines will progressively grow into closed circuits, as in many big cities across the world, to accommodate increasing demand in the inner city as well as in the surrounding area, particularly along the routes. Moreover this brand was founded to change citizen’s habits and get them to say goodbye to private vehicles.
Hamet brand’s objective is to make Hanoi
citizens’ lives more responsible, convenient, and environmentally friendly.
Hamet is a reflection of who they are, and what they represent in the world of work. Smart, Friendly and Convenient.
Hamet brand’s objective is to make Hanoi
Our vision is a wealthy, livable and friendly city where has no air pollution, congestions, accident, people can stay safe and convenient everywhere they go.
Initially, I wanted to figure out how the letters "h, m" and "train" might be ideally merged. Hamet gets its name from the words "Hanoi" and "Metropolitan," and can also be interpreted as "Metro."
When I first developed the logo, I wanted the "h" and "m" to be linked together. However, it seems unreasonable. I considered connecting the two letters and creating the train's head in negative space. The shape of the logo was altered to make it appear more responsive and clear.
